Primal Scream's Bobby Gillespie and Elbow's Guy Garvey are joining forces to help out new artists.
Ian Brown is also part of O2 Undiscovered too - a month of workshops to aimed at new musical talent.
The workshops will begin on May 2 at Manchester Academy. They provide access to a panel of seven experts: A&R, artist management, musician, producer, music lawyer, promoter, venue owner and music agent.
Each panel member will give talks, answer questions and provide advice to musicians or individuals wanting a job in the music industry.
Ian Brown, Embrace's Danny McNamarra and The Vaselines' Eugene Kelly are set to take part.
The O2 Undiscovered workshops will visit:
Newcastle Academy 2 (May 3)
Glasgow Academy (10)
Manchester Academy 2 (17)
Birmingham Academy 2 (24)
Bristol Academy (31st May)
People wishing to attend can register at O2undiscovered.co.uk.
